StratusLIVE: Advancing Nonprofit Success with Relationship-Focused Enterprise CRM Software & Business Intelligence Solutions

Today’s nonprofit organizations must focus on building strong relationships and engaging constituents in an omni-channel world. Single-channel marketing and donor development are history. To maximize productivity, organizations must engage constituents in unique and highly personalized ways.

“Cloud-based software with a comprehensive approach to full donor and constituent relationship management is required in order to serve the needs of even the largest nonprofits,” according to StratusLIVE CEO Jim Funari. “It also means making sure business intelligence and analytic capabilities are used to keep interactions, constituent interests, preferences, and goals properly aligned.”

StratusLIVE was founded by three nonprofit industry executives with decades of collective software development and nonprofit management experience. Today, the Virginia-based company has grown to become a leader in cloud-based fundraising and CRM solutions for nonprofit organizations.

The StratusLIVE for Fundraisers suite is built on the Microsoft Dynamics CRM platform which provides native integration with many other Microsoft products such as Office and Outlook. This commercial platform approach allows StratusLIVE to capitalize on Microsoft advances and build powerful vertical features and functionality to deliver real-world benefits to the nonprofit community.

StratusLIVE for Fundraisers is transforming the way nonprofits use technology to engage their community. Architected as true enterprise-class nonprofit CRM software, StratusLIVE for Fundraisers takes full advantage of trends in mobile engagement and social media networking with easy anywhere, anytime access on most browsers and devices.

“It would be hard to overstate the importance of being mobile-ready out of the box. Now that over half of all e-mail is opened on a mobile device first, it’s critical to engage constituents where they are–and this means mobile,” said Funari. “Our online giving software showcases ‘mobile-first’ thinking with modern, responsive design; support for rich media such as video, HTML5, and CSS3; and the ability to be delivered seamlessly on virtually any device.
Online giving pages are deployed directly from our CRM application into the cloud, so the administrator doesn’t need to be a web developer or learn complicated server tools, FTP, or web scripting languages.”

The company’s business intelligence, analytics, and enterprise marketing features help nonprofits get the right message to the right people at the right time. This insight about donor behavior helps strengthen results from donor appeals and fundraising activities. Real-time modeling helps marketers use relevant information, as well as enriched data from third parties, to segment audiences and target campaigns for improved return on marketing efforts and top-line growth.

As an example, one client used StratusLIVE’s GiveNow online fundraising software to drive a successful year-end holiday campaign. It leveraged social engagement strategies which facilitated a seamless, fully-integrated online donor experience.

“Another client recently began using our enterprise marketing and business intelligence features to replace costly, outsourced marketing operations,” Funari continued. “The lead-time for preparing marketing appeals has been reduced from six weeks to a few days. Predictive analytics from our marketing modeling tool now inform their segmentation decisions in real time.”

According to Funari, both great leaders and great companies must be inquisitive and focused.


StratusLIVE for Fundraisers, built on the Microsoft Dynamics CRM platform, is transforming the way enterprise-class nonprofits leverage technology to solve problems and engage their community


“At StratusLIVE, we are very intentional about maintaining a company culture that celebrates curiosity and welcomes the challenge of solving complex problems faced by the nonprofit community,” he said. “We are constantly innovating and exploring new possibilities alongside our clients.”

Company
StratusLIVE

Headquarters
http://magazine.cioreview.com/June-2015/Microsoft/#page=214

Description
A leading provider of cloud-based fundraising and CRM solutions to nonprofit organizations.