Black Pearl Mail: Driving More Sales, Traffic, and Engagement Through Employee Email
Black Pearl Mail provides an enhancement to employee email through a combination of 3 features. By unlocking the full potential of email banners, email signature management and email performance analytic, Black Pearl Mail makes external-facing functions like marketing, sales and accounting smarter and more effective, resulting in more sales, more traffic and increased engagement. Internal communications are also greatly enhanced by Black Pearl as it drives further internal awareness and response rates company-wide. The platform is offered as a SaaS add on to Microsoft Office-365 and Google G-Suite, and enables companies to activate the intelligence of email and use it more strategically.
“We add proven value to what you are already doing through email,” mentions Michael Guggemos, Chief Operations and Information Officer of the company. “Every email sent has a purpose—whether it’s closing a sale, promoting a special offer or driving traffic, our tools help you get there faster.” The solution allows companies to update and manage company-wide signatures and banners in minutes, from any location and without the hassles of code. Users also appreciate the time saving of easy branding consistency across browsers and devices, so emails always look great regardless of medium. Furthermore, the “groups” feature allows for custom signature and banner messaging for each department or team across the company.
A multinational corporation used the platform for discovering new opportunities in their sales channels. Depending upon the activities that they have going on at that particular time, they are able to quickly adapt their messaging across a broad set of their inside sales. This means that the client is now communicating uniformly about technologies, products and services that are important to that specific client base at that time. The client is able to execute this as a marketing campaign with a personalized touch by using banners, ads, and the different links they embed in the messages. The client can thus successfully keep the consistency in the look and the feel of the email, all the way down through the signature lines and the social media pieces. Through this, the client can successfully discover opportunities for growth by identifying the typical times when the direct engagement of their prospective customers is at the highest.
Moving ahead, the company plans to leverage data for helping their clients to boost growth. “Data is the fourth industrial revolution. it will define the winners, the losers in business over the next decade, and Black Pearl’s goal is to use the power of everyday email to help, all businesses unlock productive insights,” says Guggemos.