Lead2Growth: Augmenting Microsoft ROI

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Matthew Halle, President & CEO
The very essence of true leadership is that one must have the vision and ability to identify challenges as an opportunity. The career trajectory of Matthew Halle, an expert in the sales field, follows a similar trail. When Matt began his journey as a sales representative, he discovered that most of the customer relationship management (CRM) tools were not designed to complement a sales person’s workflow. Having worked on sales teams tasked with making 100-150 calls per day, Matt experienced a significant amount of administrative work that was to be done in addition to selling. He was frustrated working with a CRM that was not optimized, which prompted him to search for solutions that would reduce sales executives’ burden. During this exploration phase, Halle also unearthed that there was a knowledge gap at the managerial level to harness the potential of innovative technology and set up intelligent workflows. Halle, a Microsoft certified solutions expert on business applications, identified this opportunity in the sales and marketing arena, and decided to bridge the technology gap, which led to the founding of Lead2Growth, in 2017.

Lead2Growth is on a mission to implement Microsoft business applications to help organizations positively change the world and deliver their products to more customers, quickly and cost-effectively. The company assists firms in integrating their internal business processes such as sales, field service, marketing, and customer service with the Microsoft Dynamics 365 platforms, thereby allowing organizations to improve teamwork, simplicity, and security. “We bring together all the data needed by executive leaders to make strategic business decisions and provide managers with intelligent reports to better guide their team through the sales process and strategic sales coaching. Our team is also passionate about helping inside and field sales organizations leverage Microsoft business applications and have built intelligent applications to increase sales and better serve the customers,” says Halle, President and CEO of Lead2Growth. Accredited as a reliable partner of Microsoft, Lead2Growth leverages all the training and certification programs provided by Microsoft combined with its extensive experience of working with sales organizations and consulting them to develop solutions that address its clients’ business needs.

Behind the unparalleled credibility of Lead2Growth in providing Microsoft business applications is its customer-centric approach.


With our solutions, business systems are connected, leaders have the data they need, and sales executives have a tool that helps them sell more effectively


The company’s team of experts invest a great amount of time to analyze the customer’s environment, understand their pain points, and subsequently craft solutions that are scalable and sustainable. Lead2Growth also partners with companies to understand their customization requests and build solutions that optimize sales efficiency while maintaining optimal system performance. “As team members become more engaged, new ideas surface, and we present our clients with several recommendations on how we can continue to improve CRM. We ensure those changes are incorporated in the system,” explains Halle. “This way, our team follows a proactive approach in customer management and keeps the momentum of the CRM application moving forward.”

The effectiveness of Lead2Growth can be best exemplified using a client success story. One of Lead2Growth’s clients had low CRM adoption rate, their systems were not integrated, and all the crucial information about sales resided outside the CRM. Lead2Growth stepped up to the occasion and worked with the client to receive a consistent agreement from the sales teams and moved forward to implement a unified approach. Lead2Growth integrated all their systems, structured their external database in Microsoft Dynamics 365, and consolidated all their information scattered in multiple platforms within Dynamics. All-in-all, Lead2Growth helped the sales team get the territory planning tool they needed.

Lead2Growth is continuing to focus on leveraging Microsoft business applications to help sales teams operate more efficiently and sell more. “PowerApps brings an interesting dynamic to creating customized experiences for end users, there is an opportunity to leverage this platform to solve a variety other sales needs, and the data can seamlessly be pulled together using Microsoft Power BI,” concludes Halle.

Company
Lead2Growth

Headquarters
Columbus, OH

Management
Matthew Halle, President & CEO

Description
Lead2Growth offers Microsoft Dynamics to help companies increase revenue by targeting the right prospects, shortening the sales process, and deepening relationships with existing customers. The company assists firms in integrating their internal business processes such as sales, field service, marketing, and customer service with the Microsoft Dynamics 365 platforms, thereby allowing organizations to improve teamwork, simplicity, and security. Lead2Growth leverages all the training and certification programs provided by Microsoft combined with its extensive experience of working with and consulting sales organizations to develop solutions that address its clients’ business needs

Lead2Growth