With a tagline that reads, “The Right Mix of Technology and Practical Business Experience,” BASM’s recommendations ensure high payoff automation or programming that reduces time-consuming data entry and reporting issues. “We play the devil’s advocate to help CIOs evaluate the effectiveness of their requests as they relate to the business objectives,” adds Ketterling. Does the request provide meaningful benefit greater than the cost? Is this a “nice to know” or a “need to know”? By asking the right questions, BASM evaluates value compared to effort. “This results in flatter bill of materials, reduced inventory stocking, focused supply chain management, optimized purchasing decisions, and better tracking of containers and shipments for our manufacturing and distribution clients.”
Consider Electronic Data Interchange (EDI) for example. Many times a customer’s needs are limited in scope. BASM can provide a quick customized export or import to facilitate the customer’s requirements for electronic information on shipments, receipts, on-hand quantities, and et cetera. While EDI requires significant upfront expense and on-going monthly VAN fees, “BASM’s solutions, using Microsoft NAV’s functionality, are faster and less expensive,” asserts Ketterling. An import might involve customer resupply orders in Excel spreadsheets. Importing these orders allows BASM’s clients to provide more services without requiring their customers to be on EDI.
Since companies often have bigger requirements than their budgets, BASM focuses on improving efficiency to drive down costs.
At its core, BASM is not about computers, networking, or software. “We are interested in the business side of the equation. We want to reduce the ‘drudge’ work and free up employees to use their creative capacities to build the business,” states Ketterling. This is evident in the work they have done with clients across manufacturing, distribution, and finance sectors. “Our first NAV sale was to a medical products manufacturer who was struggling with legacy software,” recalls Ketterling. The company had trouble coping with large bill of materials and paperwork. BASM implemented Microsoft NAV and showed them how to reduce the complexity, bill of materials, and production orders. “We minimized their paperwork, eliminated the paper sales order copies, and freed up staff to work on more important tasks,” he adds. The client was able to recapture the entire project investment in just 18 months.
We want to reduce the ‘drudge’ work and free up employees to use their creative capacities to build the business
BASM is dedicated to improving its services. “I tell our staff and clients, we are all on a five year extinction cycle. If we don’t reinvent ourselves we will not survive or prosper,” he emphasizes. “Change is not comfortable, but is necessary. We can either embrace change or be crushed by it. I choose to embrace it,” ends Ketterling on a strong note.