Headquartered in Boulder, CO, SendGrid is a cloud-based email service that helps clients communicate and engage with their customers, through transactional email channels. SendGrid has built a trusted, globally-distributed cloud service that successfully delivers over 13 billion emails each month. To date, the company has sent over 200 billion emails representing 2 percent of global non-spam email traffic.
The company SaaS email service is unique in its scalability, reliability and support. All of the company’s solutions are based upon SendGrid’s proprietary email infrastructure platform, which it controls at the source code level. A man of vast experience, Jim Franklin, the CEO of SendGrid says, “Our analytics does all the tracking and lets the client know where people are opening their email and what type of devices they are using—whether it is iphone, android, tablet or a PC.”Acting as a moderator between its clients and their customers, SendGrid prevents emails from missing or going into the spam, inevitably building stronger relationships between clients and their customers.
SendGrid can scale to over one billion emails per customer, per month
The flexible email platform has garnered SendGrid many clients including companies like Pinterest, Spotify and Uber. Among them, the success story of Listia, an auction company well describes the efficiency of SenGrid’s solution. Listia provides a platform where people can buy and sell spare items and can bid through credits, not real money. The company was facing troubles with improper email deliveries that ultimately led to lack of engagement among community and interferences in users’ trade.
Listia turned to SendGrid to solve their deliverability problems on three fronts – infrastructure, expertise and metrics. By implementing the SendGrid solution, they instantly gained access to a platform that was not only scalable to their growth, but whose infrastructure and tools inherently addressed deliverability health. SendGrid’s dashboard allowed them to instantly see where their trouble spots were in an actionable way, but with 20 percent of their email being blocked, they needed to act quickly. To start, the SendGrid team helped Listia implement key email best practices to improve their delivery success rates.
Franklin believes happy employees are a key component for a vibrant and healthy company. “SendGrid places a strong emphasis on our award-winning company culture and we strive to create a work environment that inspires our employees and ultimately radiates in their performance.”
Addressing SendGrid’s future roadmap, Franklin says, “We look forward continued customer growth, developing new partnerships and on delivering complimentary solutions for developers to help them be more productive.”