Experlogix CPQ Solution Integrates Microsoft Dynamics CRM to Strengthen Marketing Strategy

By CIOReview | Thursday, December 11, 2014
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SALT LAKE CITY, UT: Experlogix – a provider of configure, price, quote (CPQ) solutions for Microsoft Dynamics – announces its full integration with cloud and on-premise versions of Dynamics Customer Relationship Management (CRM) 2015 software.

Experlogix CPQ solution allows the user to create quotes, proposals, orders, and bill-of-materials quickly, accurately with its intuitive and easy-to-use features. The solution with its flexibility handles the business with comprehensive functionality for manufacturers, distributors and service organizations and empowers companies to eliminate the legacy systems.

“We have consistently ensured Experlogix CPQ leverages and support the latest version of each Dynamics product, including adherence to the evolving user interfaces within each Dynamics product, and Dynamics CRM 2015 is no exception,” says Scott Rich, Director, Strategic Alliances and Corporate Marketing, Experlogix.

Microsoft Dynamics CRM 2015 deepens its interoperability with the productivity applications such as Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365. The new solution allows businesses to adjoin with different divisions and groups, satisfying the needs of customers.

With new Dynamics CRM integrated with CPQ solution, the salesperson will have a better insight over sales and marketing to understand the effect of campaigns for customers, facilitating more personalized experience. Salespeople can have visibility into marketing calendars and campaigns. The new software also helps marketer in planning and executing marketing campaigns more effectively and track the impact as well.

In addition, the marketing module includes new Sales Collaboration Panel for sellers to give input into the campaigns and targeting. With the help of the tool, marketers are able to align campaign creation and enhance segmentation with graphical email editing, A/B testing, integrated offers and approval workflows.