Microsoft Dynamics Levels the Playing Field for the SMB

Mike Jenner, CEO, NexusTek
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Mike Jenner, CEO, NexusTek

We are seeing an increase in adoption of MS Dynamics SL and CRM. This trend speaks to companies looking for a way to be more competitive in the marketplace.

Twenty years ago, the largest enterprises were the only ones who were able to use software to automate their core business processes. The applications were expensive and they required an enormous amount of consulting resources to customize and integrate with their systems. Companies like Microsoft are leveraging technology to develop tools that answer the call of business processes for all businesses, regardless of size. Now, for small and midsize businesses, Microsoft Dynamics is transformational.

Since Microsoft has become more competitive in the cloud, we have seen a strong movement from Salesforce to Dynamics CRM over the last few years. The ease of deployment has contributed to this trend. Some of us remember the days of Siebel, where deployment required a team of six or seven people invading a client’s conference room day-in and day-out for months Now, with MS Dynamics CRM, a system can be up and running in less than 24 hours with 1 or 2 consultants investing a few hours to configure and train users.

Competitive Advantage for the SMB

Achieving a competitive advantage is key to growth. One way to outperform your competition is to effectively manage your resources and clients. For the SMB market, the question then becomes, “how do I get the skills around the software and the infrastructure?”

  ‚ÄčOne way to outperform your competition is to effectively manage your resources and clients 

Over the last ten years, we have found that incorporating a company like Microsoft to our business offering has a few advantages. (1)Infrastructure and software are highly-related. If the infrastructure doesn’t work well, then the software isn’t going to work well. Providing a business solution as an IT managed services outsource offers real value to our clients. (2)Supporting the many systems—from the lowest level to the core business—with managing a lot of vendors is the last thing an SMB wants to do. NexusTek becomes the “one neck to choke” for underlying infrastructure, desktop and software systems.

Now a small or midsize business can unlock the  capabilities and enhanced performance out of their  hardware and software that was primarily available to  large enterprises in the past.

Scalable and Agile

Historically, when companies had to manage  end to end business cycles including  sales, account management, billing and  financials, they would have to find a  tool for each and build a system around  the tools. Today, MS Dynamics takes  the position, “let’s build a foundational  product that we can configure to the needs  of the individual customers.” With an  agile system like Dynamics, you  have that foundation to buildout  solutions according to  industry specifications. Our  teams have implemented  custom platforms within Dynamics  CRM Online (CRMOL) to streamline  industry-specific business processes that  saved resources better re-allocated to other areas of  the business.

In hospitality, we designed a reservation management  platform within Dynamics CRM that automates  processes across applications replacing manual input  and paperwork, increasing performance and production  in a very competitive industry. For an organization in  travel/recreation, where accuracy of information is  critical to their business model, we created a membership  management platform in CRM “household accounts”  that has increased their productivity and accuracy for  this membership-based business.

When we refer to the agility and integration of  Dynamics CRM, we are talking about these custom  “builds” that are practically endless in opportunities for  seamless efficiency in the small and midsize businesses  market as well as enterprise. We can configure  applications to match existing systems where needed,  migrate and implement new processes, always with the  end goal of driving the business forward.

Move over Salesforce–Dynamics on the  Fast Track

Since Microsoft has gotten more competitive  in the cloud, we have seen a strong  movement from Salesforce to  Dynamics over the last few years.  The ability to deploy systems, once  configured, within 24 hours makes this a  no-brainer for decision makers who are  focused on taking their business  to the next level. The notorious  “lockdowns” of your data  with Salesforce along  wit h the overwhelming tiered  subscription-based model  are wearing down customers.  Clients are getting it done cheaper with  a customized, user-friendly platform with no  barriers to accessing their data with Dynamics CRM.

The New Frontier in Reporting –One Source of Truth

Years ago, compiling reports required a dedicated resource  and a laborious process that made it difficult to analyze  activities frequently. The business value of Dynamics  CRM is leveraging reporting to make real-time decisions  that can save the company time and money. Dynamics  CRM curates data across applications to provide one  source of truth, one set of information that can be seen in  reporting has been a strong selling feature for our biggest  clients.

For our clients, here are the top reasons they are  choosing Dynamics:
(1) Affordable 

(2) Use-friendly 
(3) Future growth/expansion opportunity 
(4) Reporting features

We have structured our Dynamics practice around  businesses focused on expansion. We help companies  harness the power of MS Dynamics to truly transform  their business processes and accelerate growth. Microsoft  has essentially leveled the playing field for the small  and midsize businesses with a cost-effective solution  for automation.  

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