
Microsoft and Hospitality


Marlon Ortiz, Former VP of IT, American Casino & Entertainment, Marlon Ortiz is the VP of IT for Golden Entertainment in Las Vegas, Nevada. He has twenty-four years of Information Technology experience across multi... More >>
Microsoft is a key partner for us. While we run our critical applications on Microsoft products—Microsoft SQL, Operating Systems, Office and many others—we are also migrating our data to the cloud with their help. Further, they also handle the sustained delivery of application patches to ensure security for our organization. As Redmond, WA-based Technology Company takes care of our end-to-end technical requirements, we can better focus on business. Being a part of the hospitality industry, our focus is to provide better customer service and our partnership with Microsoft has truly changed the dynamics of the IT and hospitality industry.
Strategic Points to Steer the Company
Quality experience for our guests is the need of the hour; be it restaurants, hotels rooms, or gaming. To this end, technology should align with business requirements. My role is to ensure that we provide the technology that empowers our employees to provide better service to the customers.
Enhancing Gaming Experiences with Microsoft
The business processes in our organization are based on the technological framework that Microsoft provides. As a part of gaming, retail, and hotel operations, the chosen framework helps in running our operations successfully. We have relied on Microsoft SQL database application to understand the services for the decision making system that allows us to accurately reward players whenever there is a winner. This also helps in managing customers efficiently and delivering quality service.
Understanding the hospitality business thoroughly and sustaining profitability are the key factors that determine the success of the organization Partnership with Microsoft
Strategies to Make Partnerships Work
Developing software is not our forte; therefore, we rely on our technology partners. We are partnering with Agilysys, a company that develops Microsoft technology, to provide better customer service. We are also looking at multiple technologies to enhance the efficiency in housekeeping, consumer support, and digitization of services. We are looking at all the services that enhance our system. If a technology company has a solution and the assurance to address our IT problems, we implement that technology.
Engaging People
The most important factor in the hospitality industry is how we interact with our customers. The game changer in the area of communication today is social media. We utilize social media to communicate with our guests. Through this new age collaboration medium, we are able to handle the surge in the number of guests who utilize mobile devices extensively. Interactive communication has reached greater heights with new developments in social media. It has become a powerful tool where we can promote our business with a wider reach.
Advice for New Leaders
It is imperative to understand the objectives of the organization. To be a leader in the hospitality arena, the primary focus should be on merging technological knowledge with the business aspect. Understanding the hospitality business thoroughly and sustaining profitability are the key factors that determine the success of the organization.
See Also:
ON THE DECK
Featured Vendors
TEERHUB TECHNOLOGY PRIVATE LIMITED (TTPL): "Collaboration to Cognitive" a Microsoft Services Providers Journey
Integrated Business Systems: Solutions for Accessing and Leveraging Data in a Mobile and Interconnected World
StratusLIVE: Advancing Nonprofit Success with Relationship-Focused Enterprise CRM Software & Business Intelligence Solutions
Data Systems Analysts: Providing Comprehensive Secure Collaboration Solutions to the Federal Government
Kollective Technology: Software Defined Enterprise Content Delivery Network for Scalable, High Quality Video
Highpoint Technology Group: Crafting Business Enabling Solutions through the Power of Microsoft Technologies
IntelliPoint Technologies, LLC: Enabling Efficient Operations through Dynamics GP and Network Automation
Imaginet: Developing InnovativeSolutions, Gaining Productivity and Visibility of the Microsoft Lands
Strategic CRM: Providing CRM Insights, Enhancing Customer Experience, and Promoting Channel Optimiza
Time Saver Technologies: Enabling Construction Companies to perk-up their Business and Planning Proc
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
The Journey to Swift Digital Transformation
Will data protection law reform open the door to easier international...
Virtual Immersive Learning: The Next Frontier in Higher Education
Making the Case For Moving from Health IT to Health Analytics
Data as a Business
